Jun 28, 2022
In Episode 25: Have the Hard Conversations, Molly Wurdack-Folt shares the story of how she spoke up during difficult furlough conversations at the height of the pandemic when sports and entertainment were hit hard by shutdowns. She advocates for speaking up courageously, even when the conversations are difficult and may not end the way you expect.
Molly is the Vice President, Partnership Activation. In her role, she is responsible for leading the Corporate Partnerships’ activation group across the Detroit Red Wings, Detroit Tigers and Entertainment arms of the business. Ensuring world-class experiences for partners through exceptional service, cutting-edge activation plans and flawless execution. She also drives renewal sales efforts and developing cross-venue, multi-platform deals that leverage the sports & entertainment group’s unparalleled portfolio of properties.
Previously, Molly held the role of Director of Marketing Strategy for Olympia Entertainment. In that role, Wurdack managed the Corporate Partnership Marketing department, which she oversaw for more than seven years as the Director of Ticket Service and Corporate Partnership Marketing. She also sought out new opportunities for Red Wings sponsorships, working closely with the NHL and fellow NHL teams to grow revenue and expand relationships with key partners. Additionally, Molly managed two departments within the Marketing & Communications umbrella – Community Relations / The Detroit Red Wings Foundation and Guest Experience, which oversaw the Guest Connect Program focusing on guest experiences at Little Caesars Arena, the Fox Theatre, Comerica Park, and three outdoor amphitheaters.
Wurdack started with the Red Wings in May 2008 as the Manager of Ticket Service and Retention. In that role, she developed and implemented a new business unit, the Ticket Service and Retention department, which assisted in growing ticket retention and increased season ticket holder satisfaction. Wurdack was promoted to Director of Ticket Sales and Corporate Partnership Marketing in 2010 and oversaw client retention for all Red Wings season ticket holders, providing servicing, retention and upselling to these clients, along with overseeing the corporate partnership marketing team to fulfill and execute all sponsorship contracts. Prior to joining the Red Wings, Wurdack served as a Marketing Partnership Staff Assistant for the Miami Dolphins where she assisted in the execution and fulfillment of marketing partnership contracts.
Wurdack earned a Bachelor of Arts with a major in psychology and a minor in business from Ohio University and went on to earn her Master’s degree in sports and business administration from Ohio University as well. Wurdack currently resides in Bloomfield Hills, Mich., with her husband, Jason, son, Beckett and daughter, Arden. Connect with her on LinkedIn.
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